Privacy policy

Last updated: February 13, 2026

Seller Identification

Velourfashion operates this store and website, including all information, content, features, tools, products, and related services provided to give you a personalized shopping experience (the "Services"). Velourfashion is a store powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing, and disclosure of your personal information.

Personal Information We Collect

We may collect the following categories of personal information:

  • Contact details: name, address, billing address, shipping address, email address.
  • Payment information: we do not store your full payment card details. Payments are processed directly by our PCI-DSS-certified payment provider (Shopify Payments). We retain only the transaction confirmations and identifiers needed to manage your orders.
  • Account information: username, password, security questions, preferences, and settings.
  • Transaction information: items viewed, added to cart, purchased, returned, exchanged, or canceled.
  • Your communications with us: messages, surveys, and customer service interactions.
  • Device information: device, browser, network connection, IP address, unique identifiers.
  • Usage information: your interactions with the Services, including date, time, and manner of access and use.

Sources of Personal Information

  • Directly from you: when you create an account, use the Services, or communicate with us.
  • Automatically through the Services: cookies and similar technologies, and collection via your device.
  • Service providers: technical or logistics providers that process your data on our behalf.
  • Partners or third parties: depending on the services or integrations you use.

How We Use Your Personal Information

  • Providing, tailoring, and improving the Services: processing orders, managing your account, arranging deliveries and returns, and providing personalized recommendations.
  • Marketing and advertising: promotional communications and targeted advertising by email, text message, postal mail, or online platforms.
  • Security and fraud prevention: authenticating accounts, detecting fraudulent activity, and securing payments.
  • Customer service: responding to your requests and providing support.
  • Legal reasons: complying with applicable laws and legal obligations, and participating in disputes or investigations.

Disclosure of Personal Information

  • Service providers, vendors, and Shopify to provide and improve the Services.
  • Business and marketing partners for advertising and promotions, in accordance with their own privacy policies.
  • When you consent to it or request it, for example for shipping or third-party integrations.
  • Affiliates or companies within the Velourfashion group.
  • Business transactions or legal obligations, including to defend our rights or Services.

Relationship with Shopify

The Services are hosted by Shopify. Your information may be shared with Shopify and other third parties to provide and improve the Services. Shopify is responsible for processing your data for certain advanced features, and you can review their practices here: Shopify Privacy Policy.

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the security or privacy practices of those sites. Please review their policies before sharing your information.

Children's Data

The Services are not directed to children, and we do not knowingly collect personal information from children under 13 years of age. Parents or guardians may contact us to request the deletion of such information.

Security and Retention

No security measure is perfect. How long we retain your information depends on our legal obligations and the management of your account.

Your Rights and Choices

Depending on where you live in the United States, you may have some or all of the following rights regarding your personal information:

  • The right to access the personal information we hold about you.
  • The right to request correction of inaccurate personal information.
  • The right to request deletion of your personal information.
  • The right to request a portable copy of your personal information.
  • The right to opt out of the sale or sharing of your personal information, where applicable.
  • The right to withdraw your consent at any time.
  • The right to manage your communication preferences (unsubscribing from promotional emails).

We will not discriminate against you for exercising any of these rights. To exercise your rights, contact us at info@velourfashion.com.

Complaints

If you have a complaint about how we handle your personal information, please contact us first at info@velourfashion.com so we can address it. Depending on where you live, you may also have the right to contact the relevant consumer protection or data protection authority in your state.

Changes to This Policy

We may update this Policy at any time. Changes will be posted here along with the updated date.